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Shop Dena

Support local.
Discover your new favorite spot in Altadena.
24 Hour Fitness

At Altadena's 24 Hour Fitness Gym, you can expect all the great workout equipment, plus amenities such as towel service, indoor lap pool, whirlpool, steam room, sauna, regulation sized basketball court, group exercise, cycling classes, and more!

Acai Bar

Acai Bar strives to provide the community with nutrious food and a gathering place to cultivate healthy, balanced lives.

Adelaide

Adelaide is a woman-owned boutique offering one-of-a-kind floral designs, vintage-inspired home décor, and carefully curated gifts. With a passion for quality and craftsmanship, we bring beauty and creativity to every corner of your life.

Altadena Ale & Wine House

Nestled in the foothills of Los Angeles County,  Altadena Ale & Wine House is a family-owned and operated establishment providing a warm, welcoming atmosphere since 2010. Whether you're a craft beer connoisseur, a wine aficionado, seeking intellectual conversation, or just looking for a friendly spot to read a book, they've got you covered.

Altadena Beverage & Market

Altadena Beverage & Market is a staple of N. Allen Ave, and Altadena as a whole. First opened in 1949, it has served the community as a neighborhood store for generations.

Armen Market

Small store stocking specialty items from around the world, plus organic products, and a deli.

Betsy Restaurant

Formerly known as Bernee before the Eaton Fire, will now reopen as Betsy. Betsy is a tiny neighborhood restaurant in Altadena. We cook everything over fire, work with farmers and fisherpeople we trust and love, and pour wine from growers who care as much as we do.

Bevel Coffee

Bevel Coffee is a specialty coffee hub celebrating quality beans, local culture, and community connection.

Café de Leche

Café de Leche's Altadena location burned down during the fires. Support their other LA locations to help them rebuild. 

Callisto Tea House

Callisto Tea House is a renowned tea house located in the heart of Pasadena, California with a mission to provide customers with an exceptional tea experience by offering a wide variety of high-quality teas from around the world.

Carmela Ice Cream

Crisp, tiled ice cream operation providing seasonal flavors plus sorbet & coffee.

Code Ninjas

Code Ninjas® is the world’s largest and fastest-growing kids' coding franchise and is now serving the Altadena-Pasadena area.

Coffee and Plants

In partnership with the National Forest Foundation, for every 100 cups of coffee sold, Coffee and Plants is committed to planting a tree. 

Dym | Books & Boba Shop

Pasadena's first book & boba shop! Come for the tea, stay for the stories.

EZ Halal Meat & Grocery Market

New Indian Pakistani Grocery Store in Pasadena. Only serving Zabiha Halal Meat. Locally Farmed.

El Patrón Mexican Restaurant

Bustling neighborhood haunt serving up classic Mexican cuisine & margaritas in a snug, cheery space. Reopened in March.

Erna Stefani Studio

Clothing alteration service in Altadena, California. Alterations of all kinds, all fabrics. Custom creations, gymnastic and dance costumes. Curtains, drapes, pillows, etc. Tailoring of men's garments. Reopening July 2025 and now offering embroidery services. 

FabulessEvents

FabulessEvents is a full-service event planning and design coordination company based in Altadena, California for over 11 years. Offering decor packages for weddings, birthdays, bridal and baby showers, and private soirées.

Fair Oaks Burger

Family owned and operated, serving the best burgers in town with hearty breakfasts options, delectable classic sandwiches and  international favorites with a Mexican and Chinese menu. Drive thru and delivery available. Reopened on June 14th! 

Ferrazzani’s Pasta and Market

Ferrazzani's is a modern take on pasta shop and market, serving fresh and dried pastas handcrafted in-house by Semolina Artisanal Pasta. Sandwiches are made using the highest quality cured meats and cheeses from Italy and the U.S. and served on freshly-baked Bub & Grandma's baguettes. They also serve housemade spreads and sauces and hand-selected ingredients to help you cook.

Flash Plumbing Inc.

Flash Plumbing Inc. is your trusted, family-owned plumbing company. Serving Covina, Altadena & Los Angeles County for over a decade. 

Full Circle Thrift

Full Circle Thrift is a non profit community thrift store located at the historic Substation #8 in Altadena. Reopened in early June.

Good Neighbor Bar

Neighborhood bar featuring nearly 30 cocktails, including a line of classics, high balls, and tiki drinks, along with natural wines by the glass and canned or bottled beers. There is no kitchen on the premises, but patrons can bring in food or nibble on the provided popcorn. Partnering with Shucks Oyster Company to serve oysters every Friday 5-8pm all month long. 

Grocery Outlet

Discount chain carrying brand-name groceries, plus items like gifts & toys (many sell beer & wine).

Highlight Coffee

Highlight Coffee is one of the many community gathering places in Pasadena, with great drinks and an even better atmosphere.

Jack in the Box

In Altadena and at all of our restaurants across the nation, Jack in the Box has always been the place for those who live outside the box. This is where you'll find one of the largest and most distinctive menus around, featuring everything from burgers to tacos to egg rolls.

Kings Breakfast & Burgers

Casual place popular for breakfast burritos and burgers, plus Mexican fare such as tacos and chilaquiles.

Kismet Rotisserie

Both of-the-moment and nostalgic, Kismet Rotisserie strikes that ideal balance between healthy and comforting. A vegetable-loving, reimagined rotisserie, the menu is built for solo dining, family dinner, and event catering alike!

Lark Cake Shop

Lark Cake Shop is family owned and operated,  committed to serving the finest baked goods available to proudly serving Altadena, Los Angeles & beyond. They are moving its Pasadena location on N. Hill Ave. to Fair Oaks Ave. The new location isn’t going to be fully built out until the fall of 2024. In between, you can order for pick-up in Silver Lake or order for delivery for Pasadena.

Little Flower

A tiny cafe and candy kitchen on the edge of  town. It's where to gather to prepare and eat fresh delicious food, drink strong coffee, listen to great music and surround ourself with art, neighbors, friends and community. Little Flower is a great place to meet a friend or make a new one. 

Lucy's Place

Cozy American restaurant dishing up comfort food and quick bites for breakfast, lunch, and dinner.

Millie's Cafe

Stop by the community institution, Millie's Cafe, for an old-fashioned, made-from-scratch meal. 

Miya

Thai dishes both traditional and vegan, served in a comfortable setting. Reopened in May and serve wine and beer now.

Nancy's Greek Cafe

Nancy's Greek Cafe in Altadena offers authentic Greek comfort food, from Gyro sandwiches to Spanakopita, with a perfect 5.0 rating.

Octavia's Bookshelf

Check out Octavia's great selection of books by BIPOC authors and support them while they help uplift the community during wildfire relief efforts. 


Only Stop Live Scan & Mail Center

Women-owned local Altadena business with these services available: mail box rental, live scan, notary, vehicle registration service, FedEx & UPS ASO, passport photos, breathalyzer, and more.

Orla Floral Studio

Orla Floral is a creative floral studio that was based in Altadena but is still operating from a temporary space in downtown Los Angeles and are accepting orders for deliveries in LA and beyond. From intimate gatherings, community events, to dream weddings, and brand activations, they can turn special occasions into something magical.

Pampered Lady Florist

Pampered Lady Florist is a long-running flower shop offering arrangements for special occasions, as well as home decor, and delivery. Though temporarily closed after the Eaton Fire, they are having a grand reopening on Sunday, July 13th, at 2:00pm! 

Pasadena Farmers Market

Buy fresh produce and more directly from local farmers and other vendors every Tuesday and Saturday.

Perry's Joint

Famous original handcrafted gourmet style sandwiches with Tuesday evening jazz.

Prime Pizza

Old-fashioned space for round or square pizza pies (or slices), garlic knots & salads.

Remainders Creative Reuse

Non-profit store supplying a wide range of low-cost art and craft materials, plus workshops.

Revival Boutique & Thrift

Check out Revival to update your wardrobe with carefully curated pieces, all of which have a story. 

Simply Divine Beauty Supply Altadena

Store offering hair care products, wigs, and styling tools, as well as hair coloring services.

Steppes Barber Shop

Located in the charming town of Altadena, California, Steppes Barber Shop offers top-notch grooming services for men of all ages. With a team of highly skilled barbers, this shop has earned a reputation for providing exceptional haircuts that blend contemporary style with classic techniques.

Stumptown Coffee Roasters

Opened in February 2024, the Pasadena cafe is an inside/outside concept, with a roll-up door that stays up during opening hours. Offerings include classic espresso drinks, pour overs of single-origin coffees, cold brew beverages, and a curated menu from Spirit Tea. The food menu incorporates many choices for guests seeking gluten free and vegan options and includes pastries from Bread Lounge, hot breakfast sandwiches from Farmshop, grab & go snacks, items sure to excite kids, various breakfast items, and non-coffee beverage options

Super King Market

One-stop destination for fresh local produce, international flavors, and unbeatable value.

Tacos Don Pillo

Tacos don Pillo serves tacos, chilaquiles, tortas, and burritos in Altadena.

The Italian Deli Co.

All-day Italian restaurant and deli in Pasadena serving fresh pasta, Roman-style pinsa, piadas, and espresso by Italy's oldest roaster, Vergnano.

Unincorporated Coffee

Come support Unicorporated Coffee, a local Altadena roastery and shop working to aid their community in wildfire relief efforts.

Webster's Community Pharmacy

Webster's Pharmacy has been serving Altadena for 99 years and we will continue to stand with our community for years to come.

Woon Kitchen

Woon is a homestyle Chinese food restaurant. What began as a family run pop-up born from a desire to share their mother, Mama Fong’s original Chinese comfort food. Woon offers a simple menu influenced by Shanghainese and Cantonese recipes.

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